Celebrity Endorsement Essay - 3165 Words.
Celebrity Endorsements Academic Essay This week we talked a great deal about advertising and the different types of ads that companies use including those featuring celebrity endorsements like this Diet Pepsi advertisement with Sofia Vergara.
How effective are Celebrity Endorsements Ever since the start of commercial radio in the 20’s and the since the first silver screen entered the market, broadcasting messages by celebrities has been a tool employed to endorse products.”Just about every star was associated with one sponsor’s product he or she plugged.”(1).
Celebrity ,is a person who has distinct image in society it could be an actor ,actress, sportsmen politician etc.However its their skills ,attitude and attribute in order to convince prospects to buy the product .There are number of well known example of celebrity endorsement such as ,lux by sharukh khan,Suzuki hayate by Salman Khan ,bournvita by sachin tendulkar,revital,navratan ,horlicks.
The Advantages and Disadvantages of Celebrity Endorsements Celebrity ties can do wonders for brands--and can hurt them, too. From Humphrey Bogart and Lauren Bacall advertising Robert Burns Cigarillos and Betty Davis selling Lustre Cream Shampoo to Bill Cosby and Jello Pudding, companies have long loved using celebrities to endorse their brands.
The Argument for Celebrity Endorsements The need for brands to use luminaries in advertising is most felt when the concerned brand has very close substitutes available; when there is a need to create a unique and clear differentiation for the brand, and when the brand has to make an impact at its introductory stage.Marketing people use celebrity endorsements for very good reasons.
The Influence of Celebrity Endorsements on the Buying Intension of Young Consumers in India - Dr. Kunal Gaurav Priyanka Kumari - Project Report - Business economics - Offline Marketing and Online Marketing - Publish your bachelor's or master's thesis, dissertation, term paper or essay.
A celebrity’s presence in the ad should be contextual. Celebrity endorsement cannot guarantee fool-proof success. The celebrity endorsement strategy must be integrated with target market characteristics, and the other elements of the marketing mix such as product design, branding, packaging, and pricing.